"It is not more bigness that should be our goal. We must attempt
rather, to bring people back to... the warmth of community, to the worth of individual effort and
responsibility... and of individuals working together as a community, to better their lives and their
children's future." - Robert F. Kennedy
Project 33 began as a small family attempt in 2014 to try and re-ignite the
communal spirit along a single neighbourhood's street. The project started with a humble search for a
simple way to unite individuals effectively regardless of language, race, culture, age or income levels.
It was not long before we found the answer - food. Throughout history, food has always served as the
foundation for community life and it possesses a unique ability to unite people across social structures
by the simple fact that everyone needs to eat.
Our hope is for Project 33 to become an exemplary home-grown community that
would continue to inspire positive change in Singapore's social, economic and environmental landscapes.
That it will be a community which finds joy in practicing simple, greener and kinder ways of living in a
city.
